18/03/2025 - Marketing para para seu negócio

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Business Development Metrics that Matter: Measuring Success

Is your business development strategy a shot in the dark? That may be why it’s not working–many companies invest heavily in BD without seeing the desired returns. This often stems from a lack of clear business development metrics. Without these BD metrics, how can you truly measure success? Let’s dive into the metrics that matter.

18/03/2025

Why (and How To) Write a Strategy for Your Cause-Related Marketing

Forget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can lead that charge. Here’s how.

18/03/2025

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