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Data-Driven Personas: How to Use Market Research to Your Advantage

Data-Driven Personas: How to Use Market Research to Your Advantage

When Netflix shifted its focus from DVD rentals to streaming, they weren’t just following a trend—they were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies. 

Where does this understanding come from? Enter market research. 

19/03/2025

How 6 Leading Brands Use Content To Win Audiences [E-Book]

Eager to create content marketing, but your brain won’t comply? Get a kickstart with six standout content marketing examples. Learn how these brands tackle pain points, build authenticity, and develop campaigns that truly resonate.
19/03/2025
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