Public relations (PR) has always been an essential part of business strategy, even for small and medium enterprises. This intricate process involves media outreach, crafting press releases and maintaining consistent communication with journalists and media outlets. Historically, these tasks have been time-consuming and demanding.
As business environments become more competitive, the pressures on marketing teams to perform across multiple channels are increasing. The advent of new technologies, particularly automation, has begun to profoundly influence PR activities. Enter Robotic Marketer, a tool designed to make PR more effective and time-efficient.
