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Why the ‘Funnel’ is Broken: Moving to a Lifecycle Revenue Model

Why the 'Funnel' is Broken: Moving to a Lifecycle Revenue Model

Think about the last time you felt genuinely valued as a customer. Was it the moment you saw a flashy advertisement? Was it the split second you clicked “buy” on a website? Or was it three months later, when the company reached out with a helpful tip explicitly tailored to how you use their product?

22/01/2026

The Australian CEO’s Guide to Marketing Governance

The Australian CEO's Guide to Marketing Governance

The landscape for Australian CEOs has changed. Today, marketing governance Australia represents more than policy or compliance. It defines strategic direction, accountability and transparency. Boards and stakeholders expect detailed performance visibility, especially in fast-paced hubs like Sydney and Melbourne. As growth and risk multiply, effective governance takes the spotlight. Only with clear frameworks, targeted KPIs and robust reporting can modern leaders assure results and maintain stakeholder trust. Strong marketing governance is now central to lasting competitive advantage.

22/01/2026
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