Many small businesses depend more on local SEO than they know. Their Google Business Profiles, for example, can generate more leads than their website. Plumbers, roofers, and many trade gigs that often require an “emergency” intervention need to dominate the local search results in order to become relevant.
But it’s not just for these types of businesses—big fast-food chains like McDonald’s need to have a different approach altogether.
In this guide to local SEO, we’ll explore local Search Engine Optimization, why it’s essential, and how you or your client can leverage its powers.
