Sustainable Business – SB COP: O Movimento Global para Fortalecer a Representação Empresarial na COP

Have you ever stopped to count precisely how many browser tabs your sales and marketing teams have open at any given moment? More importantly, do you know how many of those tools are actually helping them close deals? In the modern business world, we often treat software like a magic wand. If there is a problem with lead generation, we buy a new tool. If customer retention drops, we consider switching to another platform.

But what happens when the magic wands start tangling and cancelling each other out?

In an age of deepfakes, AI-generated content, and endless data breaches, what is the most expensive commodity in business?

It isn’t data. It isn’t oil. It isn’t even attention.

It is the truth.