Forget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can lead that charge. Here’s how.
Forget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can lead that charge. Here’s how.
Marketing is a dynamic field. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.