When Netflix shifted its focus from DVD rentals to streaming, they weren't just following a trend—they were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies.
Where does this understanding come from? Enter market research.
When Netflix shifted its focus from DVD rentals to streaming, they weren’t just following a trend—they were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies.
Where does this understanding come from? Enter market research.
Is your current content strategy creating an invisible ceiling for your global growth?
Marketing is a dynamic field. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.