Why the ‘Funnel’ is Broken: Moving to a Lifecycle Revenue Model

Think about the last time you felt genuinely valued as a customer. Was it the moment you saw a flashy advertisement? Was it the split second you clicked "buy" on a website? Or was it three months later, when the company reached out with a helpful tip explicitly tailored to how you use their product?

Think about the last time you felt genuinely valued as a customer. Was it the moment you saw a flashy advertisement? Was it the split second you clicked “buy” on a website? Or was it three months later, when the company reached out with a helpful tip explicitly tailored to how you use their product?

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