Post-COP30: the role of industry in the climate agenda

Using YouTube effectively is crucial for content marketers today. The overwhelming consensus in content marketing is that video content is huge and will only get huger, making it one of the key marketing trends to track.

But, while many businesses recognize the importance of video, they may not fully understand how to leverage YouTube, the dominant video-sharing platform.

Consequently, if you’re contemplating creating video content or are already creating it but looking for tips on how to do it best or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.

With the year approaching, marketers are finding new ways to better attract and engage with current and potential consumers. Staying current on what’s new and next helps ensure that your strategies are current and influential. As we look ahead, we are already seeing some trends in marketing; let’s pick on content as one of the core marketing pillars.