Have you ever sat in a leadership meeting where the air felt thick with unspoken accusations? It is a scene played out in boardrooms worldwide. Marketing proudly displays a slide showing a “record number of leads,” yet the Sales VP looks visibly uncomfortable. Sales counters that those leads are nothing more than “digital window shoppers” or “junk data.” Meanwhile, the Customer Service team is struggling to onboard new clients who were promised features during the sales process that are not currently on the product roadmap.
