Customer experience stands at the heart of major shifts within the unified communications sector. As businesses embrace digital transformation in Australia, Mitel partners face new demands from clients who expect seamless, consistent, and engaging interactions. In 2026, storytelling in customer experience (CX) will become a defining strategy for UC providers seeking differentiation, market share, and meaningful long-term relationships. This blog explores how expertly crafted CX storytelling is shaping B2B communications marketing and why Mitel marketing Australia is at the forefront of these changes.
