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How to Build a Custom GPT Using Your HubSpot Knowledge Base

In the fast-moving world of digital engagement, speed is no longer just a luxury—it is a requirement. Did you know that 61% of new buyers would rather choose a faster AI-produced response than wait for a human to answer their query? This shift in consumer behavior signifies a massive opportunity for businesses that can make their data talk.

But here is the challenge: Most general AI models are no better than highly intelligent interns who haven’t read your company handbook yet.

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