How do B2B tech buyers in Canada choose their software solutions? It isn't by answering cold calls or jumping on the first generic ad that interrupts their day. In fact, modern procurement has undergone a massive shift, where B2B buyers barely spend any time meeting suppliers. Instead, they do their own independent, highly targeted online research.
How do B2B tech buyers in Canada choose their software solutions? It isn’t by answering cold calls or jumping on the first generic ad that interrupts their day. In fact, modern procurement has undergone a massive shift, where B2B buyers barely spend any time meeting suppliers. Instead, they do their own independent, highly targeted online research.
In the fast-moving world of digital engagement, speed is no longer just a luxury—it is a requirement. Did you know that 61% of new buyers would rather choose a faster AI-produced response than wait for a human to answer their query? This shift in consumer behavior signifies a massive opportunity for businesses that can make their data talk.
But here is the challenge: Most general AI models are no better than highly intelligent interns who haven’t read your company handbook yet.
Is your tech stack helping you grow, or is it just sending you a monthly bill for the privilege of moving data from one tab to another? For many Revenue Operations (RevOps) leaders, the answer lies in a frustrated sigh. You pay for a premium CRM like HubSpot, yet you also pay a premium for a data provider like ZoomInfo. Then, you pay a “tax” in time and complexity to make those two systems talk to each other.