Kroton nomeia diretor de comunicação e marca

How do you keep your brand voice consistent when you scale up your content? This is a tough question for marketing directors today. When you have multiple teams, external agencies, and freelancers writing for you, your brand tone can easily get messy.

Have you ever wondered how your brand actually looks through the eyes of an Artificial Intelligence? For years, we’ve obsessed over being number one on a search results page. We tracked blue links, fought for keywords, and monitored our rankings with a microscopic focus. But the world of digital discovery is shifting beneath our feet.

Today, your potential customers aren’t just scrolling through a list of websites; they are asking questions. They are asking ChatGPT for product comparisons, Gemini for travel itineraries, and Perplexity for technical troubleshooting.