MAPA – Semana Desembaraça SP 2024 3° Edição

In today’s hyper-connected marketplace, where information—and misinformation—travels at the speed of light, credibility isn’t a bonus; it’s the fundamental cost of entry. If you’re a business leader or marketer, ask yourself this:  “What is the true cost of a potential customer choosing a competitor simply because they appear more reliable?”

The answer is simple: Revenue.