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How to Use Buyer Personas to Improve Your Content Marketing

Imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might reel in some interesting creatures, but how many will be the ones you’re truly after? Content marketing without buyer personas often feels similar. Businesses struggle to create content that resonates with their ideal customers, wasting time and resources on ineffective campaigns.

The solution? Leverage buyer personas to guide your content strategy, reach the right audience, and achieve your marketing goals.

09/04/2025

5 Mistakes to Avoid in Multilingual Marketing

In 2009, HSBC Bank had to rebrand its entire global private banking operations after its slogan “Assume Nothing” was mistranslated in various countries as “Do Nothing.” This costly blunder illustrates how tricky multilingual marketing can be. Think about it: you’ve built a strong brand and are ready to expand globally, but suddenly your message gets lost in translation (literally!).

To truly resonate with international audiences, you need more than just words; you need a strategy that considers cultural nuances and speaks to customers on a personal level. Failing to do so can lead to some pretty embarrassing–and expensive–mistakes. Let’s explore five common pitfalls to avoid in multilingual marketing.

08/04/2025

7 Different Ways You Can Promote Your Business

Promoting your business doesn’t have to be a struggle. If you are not sure how to promote your company effectively, this guide will get you on track. You have lots of options when it comes to business promotion, and all of these options should fit into most budgets. Getting the most out of your business’ conversion opportunities is essential if you want your business to thrive and grow.

Most company owners just hope that word-of-mouth and a quality product will be enough to promote their business. This is fundamentally true, but there is more to it than that. Branding and clever marketing often go hand-in-hand with word-of-mouth sales efforts and other promotional tactics.

07/04/2025

Desembaraça SP 2025

Shorts – Desembaraça SP 2025

04/04/2025

O que é manufatura enxuta? | Indústria de A a Z (Ep. #40)

O lean manufacturing ou simplesmente manufatura enxuta, é um sistema de gestão que serve pra aumentar a eficiência

04/04/2025

Top 5 Sales Enablement Platforms: A Comparative Analysis

Your sales team is drowning in information. They’re struggling to keep up with the demands of today’s buyers, who are more informed than ever. Maintaining consistent messaging and ensuring your team has access to the right resources at the right time can feel like an uphill battle, especially when your sales force isn’t aligned.

Sound familiar? You’re not alone. Sales teams across all industries are facing these challenges. But there’s a solution: sales enablement platforms.

03/04/2025