revquo.com.br, Autor em CRM multicanal

Website Personalization: Strategies to Boost Engagement & Conversions

There’s just so much clutter on the internet nowadays, that it’s hard to know how to grab people’s attention. For that, you need website personalization: a unique strategic approach that customizes your website content according to what the users want and need. Speak to them through the art of personalization.

Once they notice that you care about their interests, they want to invest more attention, time, and money in your brand. In this way, you can definitely achieve better marketing results as well. Moreover, it’s documented that about 77% of the users are greatly more engaged with a brand that customizes content just for them.

24/03/2025

Market Yourself for the Marketing Role You Want (Not the One You Have)

Finding a new job in marketing isn’t easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Here’s how.

24/03/2025

Fernando Haddad se reúne com líderes da Mobilização Empresarial pela Inovação

O ministro da Fazenda, Fernando Haddad, participou pela primeira vez de uma reunião do Comitê de Líderes da

22/03/2025

Sales Enablement vs. Sales Training: What’s the Difference?

Sales enablement vs. sales training: What’s the difference, and which should I use? While many use the terms interchangeably, they are distinct yet complementary approaches for driving sales success.

Simply training sales teams on product updates isn’t enough.

However, understanding the nuances between sales training and sales enablement is crucial. Explore the key differences and why both are vital for maximizing sales performance.

20/03/2025

Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025

If your brand treats video like an extra in the background of your marketing strategy, it’s time to make it the star. Discover why, learn the trends for 2025, and see examples of B2B and B2C brands that make video shine.

20/03/2025

Data-Driven Personas: How to Use Market Research to Your Advantage

When Netflix shifted its focus from DVD rentals to streaming, they weren’t just following a trend—they were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies.

Where does this understanding come from? Enter market research.

19/03/2025