COLFAC TRANSVERSAL – Semana Desembaraça SP 2024 3° Edição

Is your sales team actually selling, or have they become high-paid researchers? It is a question that keeps many revenue leaders up at night. We see the calendars. We see the activity logs. Yet, when we look at the results, something is missing. It’s quiet. Sales representatives spend hours digging through LinkedIn, updating client info, scouring company websites, and trying to find a “reason to reach out.” Meanwhile, the leads are cooling off, and the pipeline is moving at a snail’s pace.

Stop paying SDRs to be glorified librarians. If your “top talent” is spending 6 hours a day on LinkedIn, you don’t have a sales team— you have an expensive reading club.