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How to Build a Successful Sales Enablement Strategy From Scratch

Research shows that effective sales enablement strategies can generate a staggering 49% win rate on forecasted deals. But what exactly is “sales enablement?” It’s about equipping your sales team with the resources they need to succeed–from content and training to the right tools and processes.

Whether you’re a startup or an enterprise, a solid sales enablement strategy can be a game-changer, driving revenue, boosting efficiency, and creating a winning sales culture.

27/03/2025

How One Brand Solved the Marketing Attribution Puzzle [Video]

Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.

27/03/2025

Buyer Personas vs. Ideal Customer Profiles: What’s the Difference?

Have you ever crafted the perfect marketing campaign only to be met with silence? The problem might not be your message but who you’re sending it to. Understanding your target audience is crucial for effective marketing.

This blog post will differentiate buyer personas and ideal customer profiles–two powerful tools that can help you pinpoint your ideal customer and amplify your marketing success.

26/03/2025

40 Must-Read Marketing Books (That Happen to be Written by Women)

From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women — will inspire, help, and grow your content and marketing skills. It’s a great way to celebrate Women’s History Month.

26/03/2025

Parlamentares destacam a importância da Indústria

Durante sessão solene de lançamento da Agenda Legislativa da Indústria, deputados federais e senadores ressaltam que a indústria

26/03/2025

Business Development vs. Sales: Understanding the Key Differences

Business Development vs. Sales: Many startups know they need to grow, and they often think sales alone will get them there.

But many miss a critical component: strategic business development.

Therefore, while Sales is crucial, it’s the synchronization with a well-defined business development strategy that fuels explosive growth. Let’s explore the key differences that separate the two and how they can work together for sustainable success.

25/03/2025

How to Build a Successful Sales Enablement Strategy From Scratch

How One Brand Solved the Marketing Attribution Puzzle [Video]

Buyer Personas vs. Ideal Customer Profiles: What’s the Difference?

40 Must-Read Marketing Books (That Happen to be Written by Women)

Parlamentares destacam a importância da Indústria

Business Development vs. Sales: Understanding the Key Differences

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