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Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025

If your brand treats video like an extra in the background of your marketing strategy, it’s time to make it the star. Discover why, learn the trends for 2025, and see examples of B2B and B2C brands that make video shine.
20/03/2025

Data-Driven Personas: How to Use Market Research to Your Advantage

Data-Driven Personas: How to Use Market Research to Your Advantage

When Netflix shifted its focus from DVD rentals to streaming, they weren’t just following a trend—they were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies. 

Where does this understanding come from? Enter market research. 

19/03/2025

How 6 Leading Brands Use Content To Win Audiences [E-Book]

Eager to create content marketing, but your brain won’t comply? Get a kickstart with six standout content marketing examples. Learn how these brands tackle pain points, build authenticity, and develop campaigns that truly resonate.
19/03/2025

Business Development Metrics that Matter: Measuring Success

Business Development Metrics that Matter: Measuring Success

Is your business development strategy a shot in the dark? That may be why it’s not working–many companies invest heavily in BD without seeing the desired returns. This often stems from a lack of clear business development metrics. Without these BD metrics, how can you truly measure success? Let’s dive into the metrics that matter.

18/03/2025

Why (and How To) Write a Strategy for Your Cause-Related Marketing

Forget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can lead that charge. Here’s how.
18/03/2025

Boost ROI with LinkedIn, Facebook, and Google Ads

Boost ROI with LinkedIn, Facebook, and Google Ads

Facebook, Google, and LinkedIn have become the go-to platforms for businesses aiming to convert clicks into conversions. Each offers distinct tools to turn your marketing dollars into real, measurable results, helping you connect with the right audience at the right time.

17/03/2025
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