When Netflix shifted its focus from DVD rentals to streaming, they weren't just following a trend—they were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies.
Where does this understanding come from? Enter market research.
When Netflix shifted its focus from DVD rentals to streaming, they weren’t just following a trend—they were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies.
Where does this understanding come from? Enter market research.
Marketing is a dynamic field. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.
Search Engine Optimization (SEO) is critical to any digital marketing strategy. With most consumers turning to search engines like Google to find products and services online, solid SEO is essential for businesses looking to increase online visibility and drive website traffic.
However, the world of SEO is constantly evolving, with new trends and best practices emerging regularly. As we look ahead to the future of SEO, businesses must stay up-to-date with the latest developments to remain competitive.