Marketers praised American Express’s OPEN Forum. But how does the latest iteration measure up? Here’s what’s good (and not so good) about its content, design, and strategy.
What Influences Buyer Decisions: The Psychology of the Choice
You know the scenario well. You have a lead. They seem perfect. They visit your website frequently. They download your latest whitepaper. They even click through on your nurturing emails. Your marketing automation software lights up with activity. You feel confident. You prepare for the conversion.
Then, silence.