Struggling to get marketing budget and recognition? Ditch nebulous marketing goals like brand awareness in favor of goals that use sales language like generate, grow, drive, and retain. Start with these four to prove real business impact.
Is Your Tech Stack Slowing You Down? How to Perform a RevOps Audit
Have you ever stopped to count precisely how many browser tabs your sales and marketing teams have open at any given moment? More importantly, do you know how many of those tools are actually helping them close deals? In the modern business world, we often treat software like a magic wand. If there is a problem with lead generation, we buy a new tool. If customer retention drops, we consider switching to another platform.
But what happens when the magic wands start tangling and cancelling each other out?
