How do B2B tech buyers in Canada choose their software solutions? It isn't by answering cold calls or jumping on the first generic ad that interrupts their day. In fact, modern procurement has undergone a massive shift, where B2B buyers barely spend any time meeting suppliers. Instead, they do their own independent, highly targeted online research.
How do B2B tech buyers in Canada choose their software solutions? It isn’t by answering cold calls or jumping on the first generic ad that interrupts their day. In fact, modern procurement has undergone a massive shift, where B2B buyers barely spend any time meeting suppliers. Instead, they do their own independent, highly targeted online research.
Have you ever considered how much your English-only technical documentation is actually costing you? It’s a question that many growth-focused leaders overlook. We often focus on the “big” marketing assets—the landing pages, the ads, the social media campaigns—while leaving the technical guides and help docs to languish in a single language.
How much time did your engineering or product design team spend writing or reviewing marketing content last month? If you are marketing highly complex B2B solutions, the answer is likely “too much.”