63% of B2B purchase processes stall before the finish line–but it isn't due to a lack of effort from sales teams, but rather a fundamental shift in how buyers make decisions. They're bombarded with information, demanding personalized solutions and clear value propositions.
Sales enablement has emerged as a potential answer to this challenge, promising to equip sellers with the tools and knowledge they need to succeed. But does it live up to the hype?
63% of B2B purchase processes stall before the finish line–but it isn’t due to a lack of effort from sales teams, but rather a fundamental shift in how buyers make decisions. They’re bombarded with information, demanding personalized solutions and clear value propositions.
Sales enablement has emerged as a potential answer to this challenge, promising to equip sellers with the tools and knowledge they need to succeed. But does it live up to the hype?
According to statista.com, the six biggest social media platforms (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and Snapchat) continue to grow their users, already in the hundreds of millions, if not billions.
Leveraging your social media channels as a marketing tool will be more critical than ever.
August marks the traditional start of the annual planning cycle. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come.
Don’t be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. To help you get started, this blog will walk you through the key components and provide a practical timeline for creating a winning plan.