A major brand attempts a global campaign with a single product and message—but it falls flat. Why? They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it's a complex landscape.
This blog post will explore the distinct nature of globalization and localization and illuminate why recognizing their differences can make or break your business in the global marketplace.
A major brand attempts a global campaign with a single product and message—but it falls flat. Why? They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it’s a complex landscape.
This blog post will explore the distinct nature of globalization and localization and illuminate why recognizing their differences can make or break your business in the global marketplace.
According to statista.com, the six biggest social media platforms (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and Snapchat) continue to grow their users, already in the hundreds of millions, if not billions.
Leveraging your social media channels as a marketing tool will be more critical than ever.
August marks the traditional start of the annual planning cycle. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come.
Don’t be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. To help you get started, this blog will walk you through the key components and provide a practical timeline for creating a winning plan.