Do you get the best results from your email marketing efforts? Many businesses, like the company I recently worked with, struggle with low engagement. Despite having a huge subscriber list, their open and click-through rates were dismal.
However, after analyzing their data, the problem became clear: their emails lacked personalization and segmentation, essentially broadcasting the same message to everyone regardless of their interests. Their audience wasn’t resonating with the content, leading to poor performance.
Targeted and personalized email campaigns are crucial for maximizing engagement and driving conversions.
